Online Directory Part of the CAQA group

Directories

A directory is only as good as its worst entry

Building and maintaining directories that stay accurate, because a listing nobody prunes sends people to closed doors.

IWhat we do

Three things, done properly.

i

Structure

Categories built from how people search rather than from how the industry organises itself.

ii

Verification

Checking entries are real and current before publishing them.

iii

Maintenance

Scheduled review, because a directory decays from the day it launches.

IIWhat goes wrong

The two failures we see most.

We publish these because most of the value in hiring anyone is knowing which mistakes are common, and that knowledge is not worth hiding.

Never pruned

A directory with closed businesses in it sends people to dead ends and teaches them not to trust the rest.

Categories nobody searches

Taxonomies written by insiders use words the public does not, so the listings are never found.

IIIHow we work

We tell you what we find.

Including when the answer is that you do not need what you came to ask for. Anyone who never says that is not giving you information, they are giving you an invoice.

Scope

Where something needs a legal opinion, a financial audit or a clinical judgement, we will say so and stop rather than improvise past the edge of what we do.

Start a conversation.

Tell us the situation rather than the service you think you need. We would rather start from your problem.